TekTalk Webinar: Cars.com Chooses Oracle
WebCenter Sites to Drive New Customer Portal
Thursday, November 19th, 2015
When Cars.com realized their IBM WebSphere driven dealer portal was outdated and susceptible to competition, they needed a solution to steer the company towards future success.
TekStream’s industry experts suggested Oracle WebCenter Sites for the job and quickly put together an innovative plan to help Cars.com leave their competitors in the dust.
Oracle WebCenter Sites enables Cars.com marketers and business users to:
- Create, manage, and moderate contextually relevant, targeted, and interactive online experiences
- Optimize customer engagement across Web, mobile, and social channels
- Manage large-scale global online presences with integrations into other customer experience applications
With an Oracle WebCenter Sites powered customer portal, dealerships can now market their inventory, respond to customer reviews and access reports about services or products purchased in real-time. In addition, TekStream’s senior team helped Cars.com streamline technologies across departments, while cutting licensing costs on old, underperforming platforms.
During this webinar, you’ll see first-hand how Oracle WebCenter Sites empowers Cars.com’s Sales, Marketing and IT teams to create a first-class online experience for customers around the world and learn more about TekStream’s innovative implementation strategy using our QuickStream Methodology.