TekStream and Oracle WebCenter Content Provide Competitive Edge for The Wendy’s Co.
By: Britton Clark | Communications and Marketing Manager
Wendy’s wanted to stay ahead of the game with their Digital Menu Board (DMB) by relying on a single source for imaging and metadata, which in turn would expedite the delivery process involving both new and altered DMB content.
TekStream addressed the need for an improved, centralized image management strategy by providing an Enterprise Digital Asset Management (eDAM) solution powered by Oracle WebCenter Content.
The improved Digital Menu Board was integrated at over 700 restaurant locations and allowed Wendy’s to gain a competitive advantage while lowering costs and enhancing the customer experience. WebCenter Content is Wendy’s enterprise level Content Management application that reinforces their status as an industry leader.